The latest creation at Croda is Croda Plex to meet the rapidly growing demand for bond multipliers – a new type of hair care offering. Considered by many to be a revolutionary treatment, bond multipliers are designed to build hair bonds and improve hair integrity. The prospect of bond building has tremendous appeal because hair bonds are broken during the damaging bleaching and coloring process. Croda Plex is a newly developed system that defends against coloring and bleaching damage and improve...